SIGNAL
Sign up
Return to ReportNavigation
Category 01 of 10 · FREE

Clarity & Messaging

“The hero reads "Surfaces, considered" over a full-bleed photograph. Nothing in the first viewport names the product category, the trade served, or the location. A visitor arriving from search has to scroll past three sections before the word "tile" appears.”

1 findingPriority weight 15%1 recommendation
Points Lost Here

−0pts

Strong · top band

025 pts

This score reflects the canonical issue impact allocated to this category. Resolving the highest-impact issue could move it to 100.

Findings and Observations

1 finding in this category.

01Confirmed issueHIGHHero section, above the fold
Up to +6 category points

The homepage never says what Lumenstone sells

The hero reads "Surfaces, considered" over a full-bleed photograph. Nothing in the first viewport names the product category, the trade served, or the location. A visitor arriving from search has to scroll past three sections before the word "tile" appears.

First viewport at 1440x900 contains 7 words of copy, none naming a product or category.

The Prime SignalLow effort+6 pts when fixed

One line beneath the headline stating what is sold, to whom, and where. The photography stays as it is.

Remediation Guidance

Put the category, the trade, and the region into the hero headline or the line directly beneath it. Keep the photography — the change is one line of copy, not a redesign.

Done Looks Like

  • The first viewport names the product category in plain language.
  • A reader who sees only the hero can say what is sold and to whom.