01
You paste a URL
A prospect's site, a client's, or your own. We work out if it's a marketing site, a store, a marketplace or a SaaS product, and apply the right lens.
For Designers, Agencies and Product Teams
Sell your design work
with proof, not vibes.
Audit the UX of any digital experience, with evidence for every finding.
Built by Brave People Trusted by the world's top brands
Inside the Report
Know exactly what to fix.
Then prove it moved.
Pro
How It Works
From any URL to
decision-grade clarity
in three easy steps.
No setup, no access to ask for, nothing to install. Paste a prospect’s URL, a client’s, or your own product’s, and we read it the way a first-time visitor would see it.
0/100
Clarity84
Hierarchy58
Conversion49
Trust81
Performance64
02
We render & read
Rendered in desktop, tablet, and mobile views, then checked against 56 UX rules drawn from hundreds of design engagements.
03
You get the proof
A score out of 100, broken into ten weighted categories, with the biggest issues in plain English anyone can follow.
How the Score Works
4 experience types. 10 categories.
Fifty-six weighted heuristics.
Marketing site
Read the way a prospect reads it: what you do, why it's credible, and what to do next. Scored on how little stands between curiosity and a lead.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Lead Generation FrictionMarketing site lens
10%Every field, step, and doubt between interest and inquiry.
05
Content & Copy QualityMarketing site lens
10%Copy that answers objections instead of describing features.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, control names, alt text — WCAG basics as a floor, not a feature.
08
Mobile Experience
10%Tap targets, sideways scroll, and what the layout keeps at 390px.
09
SEO-UX SignalsMarketing site lens
5%The UX signals search engines read as quality.
10
Performance
5%Perceived speed: when the hero lands, and what jumps as the page loads.
E-commerce
Judged like a first-time shopper: find it, trust it, buy it without friction. Weighted toward the moments where carts quietly get abandoned.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Checkout FrictionE-commerce lens
10%From cart to confirmation: steps, surprises, abandoned intent.
05
First Purchase ExperienceE-commerce lens
10%How the first order feels: guest checkout, sizing doubt, reassurance.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, control names, alt text — WCAG basics as a floor, not a feature.
08
Mobile Experience
10%Tap targets, sideways scroll, and what the layout keeps at 390px.
09
Form & Error UXE-commerce lens
5%Forms that forgive, errors that explain — the texture of daily use.
10
Performance
5%Perceived speed: when the hero lands, and what jumps as the page loads.
Marketplace
Two audiences, one interface. Weighted toward discovery, listing confidence, and the trust both sides need before they transact.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Messaging
15%Can a first-time visitor say what you do, and for whom, within seconds?
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Visual Hierarchy / First Impression
10%Where the eye lands first — and whether that order serves the goal.
04
Listing & Conversion FrictionMarketplace lens
10%How fast a browser becomes a buyer on a listing page.
05
Search & DiscoveryMarketplace lens
10%Whether search, filters, and browsing surface the right thing.
06
Trust & Credibility
10%Proof, polish, and the signals that make a stranger comfortable.
07
Accessibility
10%Contrast, control names, alt text — WCAG basics as a floor, not a feature.
08
Mobile Experience
10%Tap targets, sideways scroll, and what the layout keeps at 390px.
09
Content QualityMarketplace lens
5%Listing quality both buyers and sellers can trust.
10
Performance
5%Perceived speed: when the hero lands, and what jumps as the page loads.
Product
Graded the way a user works it: getting started, getting things done, and staying. Weighted toward task efficiency and the friction that quietly churns accounts.
How 100 points divide
Tuned to this experienceCore — every audit
Seven categories are core to every audit. Three swap to match how your kind of experience actually converts.
Categories
01
Clarity & Microcopy
12%Labels, buttons, and messages that say what they mean — words as interface.
02
Navigation
15%Whether the paths people actually take are obvious, shallow, and consistent.
03
Scanability & Hierarchy
10%Dashboards and tables that read at a glance, hundreds of times a day.
04
Task & Workflow EfficiencyProduct lens
13%Steps, clicks, and re-entered context between a user and their job.
05
Onboarding & Empty StatesProduct lens
10%From first sign-in to first value: how fast the product proves itself.
06
System Feedback & Recovery
10%Saving states, confirmations, undo — an interface that answers back.
07
Accessibility
10%Contrast, control names, alt text — WCAG basics as a floor, not a feature.
08
Mobile Experience
10%Tap targets, sideways scroll, and what the layout keeps at 390px.
09
Form & Error UXProduct lens
5%Forms that forgive, errors that explain — the texture of daily use.
10
Performance
5%Perceived speed: when the hero lands, and what jumps as the page loads.
Live Scores
Sites you know, on the same rubric.
Fresh runs of the public 56-heuristic audit — no special treatment, no hand-picking the flattering ones.
stripe.com91/100
figma.com88/100
notion.so87/100
shopify.com86/100
webflow.com82/100
vercel.com81/100
basecamp.com78/100
framer.com77/100
linear.app69/100
Chatbot vs. UX Signal
Why not just ask a chatbot?
Because a guess isn't an audit.
A Chat Window
audit this site for UX issues
• Consider making your call-to-action more prominent so visitors notice it.
• Your navigation could be more intuitive for first-time users.
• Ensure the site is mobile-friendly and loads quickly.
Never rendered the page
Different answer every run
Nothing you can show anyone
A UX Signal Audit
It sees the actual pixels.
Live screens at three viewports, findings tied to captures. Anyone can click the evidence.
It scores a fixed rubric.
Fifty-six weighted heuristics, the same yardstick every run. A 62 means the same thing next quarter.
It validates before it scores.
Findings are evidence-checked and counted once per root cause. Unproven stays visible, never scored.
It hands you the scope.
Effort-versus-impact triage and points per fix: a proposal or a roadmap, already outlined.
Questions Answered
Things people ask before
they paste a URL.
Yes — your audit lives in your account so the report keeps working. We store what the audit needs: the URL, the rendered screenshots, and the findings. We only load pages any visitor's browser could load, and we don't share or resell any of it.
Lighthouse measures what a machine can score: load times, markup, automatable accessibility checks. We read the page the way a first-time visitor does — whether the message lands, where the eye goes, what erodes trust, and what stands between interest and action — across desktop, tablet, and mobile. Where one of our rules has a number in it (contrast, tap-target size, layout shift), we measure that in the page too. Run both; they answer different questions. Performance is one of our ten categories, not the whole story.
Use our Capture extension. You sign in the way you always do, and it photographs the screens you choose right in your own browser — your password never leaves it — then scores them with product-specific categories like task efficiency, system feedback, and onboarding. It works the same for a staging password. It's live in the Chrome Web Store — installing takes ten seconds.
The rubric is ours: 56 weighted heuristics codified by Brave People from hundreds of client design engagements. Each one is grounded in a published principle and says which: Nielsen's ten usability heuristics, WCAG 2.2, Laws of UX, Baymard, the Stanford Web Credibility Guidelines and Google's web guidance. The Heuristics page links every rule to its source. Our engine applies that rubric to the rendered pages and drafts each finding with evidence screenshots attached, so every recommendation traces back to something anyone can see on the page.
Yes, and that is what it is built for. Any publicly accessible URL works: audit a prospect's site before the pitch, your own product before a planning meeting, or a competitor to show the gap. For a client's staging site or logged-in product, see “What if the site is behind auth?”
Pro and Team are both month-to-month with no lock-in — cancel anytime and keep access through the end of the period you've already paid for. If an audit fails to complete or the report isn't usable, write to us and we'll make it right.
Three Tiers, One Methodology
Start free. Upgrade when
it starts paying off.
Free
Starter
$0/forever
- 1 single-page audit a month
- All 10 categories on desktop, tablet & mobile
- The biggest issue in every category
- Your worst issue in full, shown on your page
- No fixes or full issue lists
- No full-site audits
- No reruns or exports
Most Popular
Pro
$49/month
- 5 full site audits a month, up to 12 pages each
- Unlimited single-page audits
- Every issue in all 10 categories, with evidence
- Behind-login audits with the Capture extension
- Accessibility checks — contrast, labels, alt text
- AI visibility — how AI crawlers read your site
- Prioritized fixes with code snippets
- Fix list export — Markdown & CSV
- Before/after rerun change history
- Client-ready PDF export
Agency
Team
$149/month
- Everything in Pro
- 12 full site audits a month, up to 25 pages each
- Bulk sitemap runs beyond 25 pages
- Unlimited team seats
- White-label dashboard + reports
- Client links & portals — one link per client, with open receipts
- Scheduled reruns with change alerts
- Portfolio — every client site at a glance
- Competitor comparisons — 3 per audit
- Reports never expire