Three Tiers, One Methodology

Start free. Upgrade when
the leaks add up.

Free

Starter

$0/forever
  • 1 site audit, up to 5 pages
  • ~8 core heuristics
  • Summary report, shareable link
  • No benchmark comparison
  • No remediation code
  • No competitor analysis
Most Popular

Pro

$49/month
  • 5 site audits a month, up to 12 pages
  • Full 40+ criteria audit
  • Accessibility (WCAG 2.2 AA)
  • Conversion & friction analysis
  • Mobile vs desktop scoring
  • Fix recommendations + priority
  • PDF export, client-ready format
Agency

Team

$149/month
  • 12 site audits a month, up to 25 pages
  • Bulk sitemap runs beyond 25 pages
  • White-label dashboard + reports
  • Competitor benchmarking
  • Before/after re-audit tracking
  • Shareable white-label report links
  • Bulk URL scanning

Month-to-month, cancel anytime. Keep access through the end of your billing period.

Plan comparison

Free

Starter

Most Popular

Pro

Agency

Team

Audit Scope

Site audits per month

1 total
5
12

Pages per site audit

5
12
25

Extra audits

$9 each
$15 each

Single-page re-checks

1
Unlimited
Unlimited

Categories audited

3 of 10
All 10
All 10

Heuristics applied

8 core
All 47
All 47 + custom

Viewports captured

Desktop only
Desktop · tablet · mobile
Desktop · tablet · mobile + a11y

Audit history

30 days
90 days
Unlimited

Findings & Fixes

Signal Score with category breakdown

Summary + top issues & recommendations

Fix recommendations, prioritised

Remediation snippets (HTML / CSS / copy)

Persona-based scoring

Re-audit & diff tracking

5 per month
Unlimited

Deliverables & Sharing

Shareable link

30 days
Unlimited
Unlimited

PDF export, client-ready

White-labelled

Team

Seats included

1
5
Unlimited

White-label dashboard + reports

Shareable white-label report links

Competitor benchmarking

Up to 1
Up to 3

Bulk URL / sitemap scanning

Unlimited

Score tracking over time

Support

Help docs & community

Email support

48h response
24h response

Priority support & SLA

Onboarding session

60 min

What Pro and Team unlock
beyond the free audit

On Pro and Above

Remediation Snippets

Generate actual code fixes — HTML, CSS, and copy rewrites — for each flagged issue, ready to hand to a developer.

Competitor Benchmarking

Audit a competitor URL and score it side by side with yours, category by category.

Persona-Based Scoring

Rate the experience for different user types — mobile-first, accessibility-dependent, first-time visitor.

Re-Audit & Diff Tracking

Run a second audit after the fixes land and get a before-and-after report showing exactly what moved.

Team Only

White-Label Reports

Put your studio's mark and colour on the dashboard and every report. Clients see your brand, not ours.

Shareable Client Links

Publish a report at an unlisted link — no login for the client, no PDF attachment, and you can revoke it whenever.

Bulk & Sitemap Scanning

Pull a sitemap from a domain or paste a list of URLs, and audit a whole property in one run.

The Whole Team

Unlimited seats, with everyone working from the same audit library and history.

Questions Answered

Things people ask before
they paste a URL.

Yes — your audit lives in your account so the report and its shareable link keep working. We store what the audit needs: the URL, the rendered screenshots, and the findings. We only load pages any visitor's browser could load, and we don't share or resell any of it.

Lighthouse measures what a machine can score: load times, markup, automatable accessibility checks. We read your page the way a first-time visitor does — whether the message lands, where the eye goes, what erodes trust, and what stands between interest and action — across desktop, tablet, and mobile. Run both; they answer different questions. Performance is one of our ten categories, not the whole story.

We audit publicly reachable pages — anything a first-time visitor could land on. That's deliberate: the pages before the login wall are where first impressions and sign-ups are won or lost. Logged-in flows aren't supported yet.

The rubric is ours: 47 weighted heuristics codified by Brave People from hundreds of client design engagements. Our engine applies that rubric to your rendered pages and drafts each finding with evidence screenshots attached — so every recommendation traces back to something you can see on your own site.

Any publicly accessible URL works — some teams audit a competitor to see how their own score compares. The full value shows up on pages you can actually change, so we'd spend your first audit on your own site.

Pro and Team are both month-to-month with no lock-in — cancel anytime and keep access through the end of the period you've already paid for. If an audit fails to complete or the report isn't usable, write to us and we'll make it right.

Polished design can hide problems.
Great audits reveal them.

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Site Type
Site Type