Overall score
0/100
FairRoom to improve
Solid foundation with meaningful opportunities to elevate experience, clarity, and performance.
How we scoreWebsite audit
lumenstone.studio
Aug 4, 2026Marketing site1 page · indexPublic
Category breakdown
32 points lost
Clarity & Messaging−6 pts60/100
Navigation−4 pts73/100
Visual Hierarchy / First ImpressionPassed our checksPassed
Lead Generation Friction−6 pts40/100
Content & Copy Quality−1 pts90/100
Trust & Credibility−2 pts80/100
Accessibility−6 pts40/100
Mobile Experience−3 pts70/100
SEO & UX Signals−1 pts80/100
Performance−3 pts40/100
Grades are relative to each category’s point budget.
WorstBest
Confirmed issues
0to fix
4 high · 5 medium · 2 low
Top strength
Passed
Visual Hierarchy / First Impression
Biggest opportunity
40/100
Lead Generation Friction
Pages audited
0page
Index · 3 viewports
Executive summary
Clarity & messaging is holding back an otherwise promising experience.
Lumenstone has the photography and restraint of a studio worth specifying, and almost none of the information a specifier needs. The page never names what it sells, the catalogue cannot be linked to, and the only way to start a conversation sits in the footer. None of the top three findings require a redesign — they are a line of copy, a page that should already exist, and a button.
Read the full analysisKey issues to address
The homepage never says what Lumenstone sellsClarity & Messaging · −6 ptshighHigh impact"Collections" in the main nav is a label, not a linkNavigation · −5 ptshighHigh impactNo way to request a quote without hunting for itLead Generation Friction · −5 ptshighHigh impactBody copy fails the minimum contrast standardAccessibility · −4 ptshighHigh impact
Only confirmed issues affect the normalized score. Category impact is distributed across affected areas, while each root cause is deducted once overall.
All issues (11)
Ranked by score impact
The 10 categories
Deep dive across every dimension that drives performance.
Lead Generation Friction
40/100
Needs work
No way to request a quote without hunting for it
Rerun to start this category’s trend line.
Clarity & Messaging
60/100
Fair
Navigation
73/100
Fair
Visual Hierarchy / First Impression
Passed
No points lost
Content & Copy Quality
90/100
Strong
Trust & Credibility
80/100
Strong
Accessibility
40/100
Needs work
Mobile Experience
70/100
Fair
SEO & UX Signals
80/100
Strong
Performance
40/100
Needs work
Score guide
80–100Strong
60–79Fair
0–59Needs work
Graded against each category’s weight budget.
AI visibility
How AI reads your site.
Measured from the page · Unscored
AI crawlers let in5 of 6
Text served without JavaScript58%
Structured dataMissing
Meta & Open Graph tags3 of 4
Name, offer and place stated2 of 3
One visible H1Yes
Fix first
01Unblock 1 AI crawler in robots.txt
02Serve your copy in HTML — 42% exists only after JavaScript
03Add JSON-LD structured data describing the business
04State your location in machine-readable text
05Complete the Open Graph tags
AI crawler access
robots.txt · 1 blocked
ChatGPTGPTBot✓ Allowed
ClaudeClaudeBot✓ Allowed
Claude traininganthropic-ai✓ Allowed
PerplexityPerplexityBot✓ Allowed
Gemini trainingGoogle-Extended✓ Allowed
Common CrawlCCBotBlocked
User-agent: CCBot → Disallow: /
Content without JavaScript
Raw HTML vs rendered page
42%
of this page's text is missing from the HTML as served — invisible to AI crawlers that don't run JavaScript, which most don't.
3,480 characters rendered · 2,020 served without JavaScript
Machine-readable signals
0 JSON-LD blocks
JSON-LD structured dataMissing
No structured data describes this page to machines.
Meta description✓ Present
Open Graph tags2 of 3
Missing og:description
Single H1✓ One H1
llms.txtNot found
An emerging convention: a plain-text guide to your site for AI assistants.
Entity clarity
What a machine can state about you
Business name✓ In og:site_name
“Lumenstone”
What you offer✓ In the meta description
“Architectural stone and tile for trade and residential specification.”
Where you're locatedNot stated
No JSON-LD address and no “City, ST” pair in the title, H1, or meta description. A city inside your business name isn't enough for a machine to place you.
These are direct measurements of how this page reads to machines — the crawlers and parsers AI assistants rely on. They don't predict whether any assistant will mention this site, and they don't affect the Signal score.
Stress tests
Does the layout hold under pressure?
Measured from the page · Unscored
Longer text breaks 2 places on mobile.
First content0.8s
Hero image6.4s
Main content6.4s
Layout shift0.21
The line a good page stays under
The whole page, on mobile. The page now scrolls sideways by 244px: "Surfaces, considered" runs past the edge of the screen.
With longer text
Desktop1 break
Tablet1 break
Mobile2 breaks
What to do
01Reserve space for whatever arrives late (images, banners, embeds), so nothing below it moves.
02Send the hero with the page: preload it, and size the file for the slot it fills.
03Let boxes grow with their text. Fixed heights and hidden overflow cut longer words off.
04Let long words wrap on small screens, so one of them cannot push the page sideways.
The longer-text test is a simulation. It shows where a translation or a longer headline would break, not a fault on the page today.
While it loads
Layout shiftHow much of the screen moved after it first appeared. Good is 0.1 or less.
0.21A section moved 412px“Collections Eleven surfaces, quarried and fired for specification.”
6.4s inA menu moved 12px“Collections Trade Showroom Contact”
1.2s inLargest image paintedWhen the biggest thing on the first screen showed up. Good is 2.5s or less.
6.4sHero after first contentHow long the first screen sat without its main image.
5.6sTwo desktop loads in our lab; the better of the two is shown. Real visitors on slower connections will see more.
With longer text
We lengthened every piece of text the way a translation would (short labels double, long passages grow by about 30%) and measured what stopped fitting. German is the classic case. So is next quarter’s longer headline.
The whole pageThe page now scrolls sideways by 244px: "Surfaces, considered" runs past the edge of the screen.
The “Book a showroom visit” linkThe longer text is cut off: 8px of it no longer fits its box.
58 pieces of text tested · 4 controls wrapped to a second line · 11 labels shortened to an ellipsis, as designed. Wrapping and designed truncation are not counted as breaks.
Captured page
The pixels we audited.
Desktop · Tablet · Mobile
Desktop · 1440
No desktop capture is available for this audit.
Desktop capture unavailable
1440 × full
Tablet · 1024
No tablet capture is available for this audit.
Tablet capture unavailable
1024 × full
Mobile · 390
No mobile capture is available for this audit.
Mobile capture unavailable
390 × full