Category 04 of 10 · FREE

Lead Generation Friction

“The only contact route is a "Get in touch" link in the footer. For a business whose sale begins with a specification conversation, the primary action is 4,400px below where intent forms.”

3 findingsPriority weight 10%1 recommendation

Points Lost Here

−0pts

Strong · top band

025 pts

This score reflects the canonical issue impact allocated to this category. Resolving the highest-impact issue could move it to 99.

Findings and Observations

3 findings in this category.

01Confirmed issueHIGHPage-wide

Up to +5 category points

No way to request a quote without hunting for it

The only contact route is a "Get in touch" link in the footer. For a business whose sale begins with a specification conversation, the primary action is 4,400px below where intent forms.

No call to action appears between 0px and 4,400px of scroll depth.

The Prime SignalLow effort+5 pts when fixed

Persistent on every page, repeated once after the first collection block.

Remediation Guidance

Add a persistent quote action to the header, and repeat it after the first collection block where interest is highest.

Done Looks Like

A quote action is visible in the first viewport on every page.
The action is reachable without scrolling on mobile.

02Confirmed issueMEDEnquiry form

Up to +1 category points

The enquiry form labels vanish as soon as you type

All six fields use placeholder text in place of labels. Once a field has content the visitor can no longer see what it was for, and screen readers announce the fields inconsistently.

Six inputs carry placeholder attributes and no associated label.

The Prime SignalLow effort+1 pts when fixed

Persistent on every page, repeated once after the first collection block.

Remediation Guidance

Add a persistent visible label above each field. Keep the placeholder for format hints only, or drop it.

Done Looks Like

Every field has a visible label that remains after entry.
Each label is programmatically associated with its input.

03ObservationLOWPage-wide

No live chat or scheduling option is offered

Worth noting rather than fixing. For specification-led sales a booked showroom visit often converts better than chat, and there is no evidence either way from this page alone.

No chat widget or scheduling embed present.

The Prime SignalLow effort

Persistent on every page, repeated once after the first collection block.